How To Share A Podcast On Instagram? (2024)

In today’s digital age, social media platforms like Instagram have become integral parts of our daily lives, connecting people of all ages and interests. Similarly, podcasts have surged in popularity, offering engaging content on various topics. 

With a significant overlap in their audience, it’s no surprise that Instagram and podcasts are colliding and collaborating. This partnership not only keeps followers updated on the latest trends but also caters to a demographic with higher disposable income. Leveraging this synergy, promoting your podcast on Instagram can be a lucrative endeavor. 

By sharing snippets of your podcast on Instagram stories, you not only increase engagement but also reach a wider audience.

In the following guide, we’ll walk you through the simple steps of sharing your podcast on Instagram, helping you maximize its potential reach and impact.

Can you share a podcast on Instagram?

Absolutely! Instagram may primarily be a visual platform, but there are ways to share your podcast effectively.

Here’s how:

• Stories: Utilize Instagram Stories to share snippets of your podcast episodes. These snippets should be attention-grabbing and compelling, enticing your followers to listen to the full episode. You can add text, stickers, and even music to enhance the engagement.
• Posts: Share visually appealing posts on your Instagram feed featuring your podcast. You can create custom graphics or use high-quality images related to your podcast content. In the caption, provide a brief description of the episode and include a call-to-action encouraging users to listen. Don’t forget to include a direct link to the episode in your bio.
• Reels: Take advantage of Instagram Reels to create short, entertaining videos related to your podcast. You can share behind-the-scenes clips, highlight funny moments, or even create teasers for upcoming episodes. Be sure to include relevant hashtags to reach a broader audience.

By using a combination of these Instagram features, you can effectively promote your podcast and attract more listeners. Just remember to keep your content engaging, informative, and consistent to build a loyal audience.

Why Should you Share your Podcast on Instagram?

Sharing your podcast on Instagram is a smart move because it helps you connect with your audience and build a strong brand presence. Instagram is a popular platform where you can showcase your podcast to a wide audience, potentially attracting new listeners who are interested in your content.

Here’s why you should share your podcast on Instagram:

1. Connect with Your Audience: Instagram is a hub for building communities. By sharing your podcast there, you can engage with your current audience and attract new followers who are interested in your content.
2. Opportunities for Growth: Instagram provides opportunities for growth by reaching beyond your current audience. You can find new listeners who align with your podcast’s topics and interests.
3. Boost Listener Count: Sharing your podcast on Instagram can boost your listener count in the short-term, increasing your show’s discoverability and visibility.
4. Long-Term Success: Over time, sharing your podcast on Instagram can help you build a larger audience and enhance the overall success of your show.
5. Youth Appeal: Instagram is hugely popular among younger demographics. It’s the go-to platform for many Americans between 12 and 34 years old, making it an essential part of any podcast advertising strategy.

With Instagram’s continued growth and popularity, it’s clear that sharing your podcast on this platform can help you reach a wider audience and achieve greater success in the long run.

How To Share A Podcast On Instagram?

Sure! Here’s a simple guide on how to share your podcast on Instagram:

Share to Your Story

• Upload a link to your latest episode on your story.
• Tap the ellipsis symbol on Spotify or select “Copy Link” on Apple Podcasts.
• Open Instagram, create a story, and add the link using the sticker feature.
• Customize your story and post it.
• Stories are visible for 24 hours but can be saved in highlights for permanent access.

Create an Audiogram

• Convert an audio clip from your podcast into a visual waveform.
• Use apps like Headliner to create and customize your audiogram.
• Share the audiogram directly to Instagram as a post or story.

Share a Teaser Reel

• Pick an engaging 15- to 20-second snippet from your podcast.
• Edit and crop the snippet into a reel-friendly format (9:16 aspect ratio).
• Upload the reel to Instagram and add text, captions, and other edits.
• Reels can attract new followers and appear on the explore page for wider visibility.

These methods help promote your podcast on Instagram, making it easier for your followers to discover and listen to your latest episodes.

Best Practices for Sharing your Podcast on Social Media

When you’re sharing your podcast on social media, especially Instagram, follow these tips for the best results:

1. Ensure your podcast is running smoothly: Check that your episode plays well on podcast platforms before sharing it. Listen through to ensure a good listening experience.

2. Prioritize quality: Share your podcast in a way that maintains high video and audio quality. Aim for a video resolution of 1080 x 1920 pixels with a 9:16 ratio on Instagram. Avoid interruptions or unclear audio/video.

3. Choose the best content to share: Be selective about what you share, picking the most engaging parts of your episode. A captivating teaser can encourage more listeners.

4. Direct traffic effectively: Make it easy for people to find and listen to your podcast. Add clickable links in stories or direct followers to your podcast in your Instagram bio.

5. Use a mix of posting formats: Try using a variety of formats like stories, posts, and reels to promote your podcast. This keeps your promotion fresh and engages a wider audience for longer.

Conclusion

In today’s interconnected digital landscape, the convergence of Instagram and podcasts unleashes an exhilarating avenue for content creators to amplify their reach and cultivate profound audience engagement. 

By seamlessly integrating captivating snippets of your podcast into Instagram’s vibrant ecosystem, you tap into a vast pool of potential listeners while fostering a sense of community around your content. 

From enthralling Stories to visually stunning posts and engaging Reels, the possibilities for promoting your podcast on Instagram are as diverse as they are effective, each platform feature presenting a unique opportunity to entice, inform, and connect with your audience in meaningful ways. 

Whether a seasoned podcaster or venturing into the realm of audio content, embrace Instagram as more than just a platform – it’s a gateway to a thriving community of enthusiasts eager to discover and engage with your unique voice, an opportunity to experiment with diverse strategies and witness your podcast find its well-deserved place in the digital spotlight.