Do You Need An Instagram Account To Run Ads: A Beginner’s Guide
Are you ready to level up your Instagram marketing game? Instagram ad campaigns can be a game-changer for your business, but let’s face it, they can also be as tricky as untangling a spiderweb.
With various ad formats to choose from and a seemingly complex ad manager interface, it’s easy to feel overwhelmed.
But fear not! In this comprehensive guide, I’ll walk you through everything you need to know about running successful Instagram ads without an instagram account.
So, get ready to take your Instagram marketing to new heights.
What are Instagram Ads?
Think of Instagram ads like those fancy billboards you see along the highway, but on your phone!
They’re basically paid posts that businesses put up to catch your attention while you’re scrolling through your Instagram feed or watching stories. They look just like regular posts, but they have a “sponsored” tag on them.
These ads could be anything from a new clothing line to a delicious food delivery service or even a cool new app. They’re there to let you know about products or services that might interest you.
And the best part is, they often come with a clickable link, so if you like what you see, you can easily check it out or buy it with just a tap!
Do You Need An Instagram Account To Run Ads?
No, you don’t necessarily need an Instagram account to run ads on Instagram. You can still advertise on Instagram using Facebook. When you select Instagram as a placement for your ads on Facebook, it will automatically format them for Instagram.
Here are three ways to set up your ads:
Add an Instagram Account to your Business Manager
Adding an Instagram account to your Business Manager is a great idea if you already have one or are planning to make a new one. It’s especially useful if you have more than one Instagram account. Here’s how it works:
- Go to Business Manager: Log in to your Business Manager account.
- Add Account: Look for the option to add an Instagram account. It should be somewhere in the settings or account management section.
- Connect: Follow the prompts to connect your Instagram account to your Business Manager. You might need to log in to your Instagram account to authorize the connection.
- Run Ads: Once connected, you can use your Instagram account within the Business Manager to create and manage ads. This makes it easier to keep track of all your advertising efforts in one place.
By doing this, you can streamline your advertising process and have better control over your Instagram ads, especially if you’re managing multiple accounts.
Connect your Page to an Instagram Professional Account
Connecting your Facebook Page to an Instagram Professional Account is like linking two friends who work together. It’s a great option for small businesses. Here’s what it means:
Imagine you have a Facebook Page for your business, but you also want to use Instagram to promote your stuff. Instead of managing them separately, you can connect them. It’s like having both platforms work together as a team.
Once connected, you can do cool stuff like:
- Run Ads: You can create ads and promote your business on Instagram directly from your Facebook Page. It’s like telling more people about what you do.
- Track Performance: You can see how well your ads are doing on both Facebook and Instagram. It’s like checking how many people are interested in what you’re offering.
Overall, connecting your Facebook Page to an Instagram Professional Account helps you reach more people and understand how your ads are doing across both platforms. It’s like making your business promotion easier and more effective.
Use a Page-backed Instagram Account
If you’re not into Instagram but have a Facebook Page for your business, you can still run Instagram Ads without making a separate Instagram account. You simply use your Facebook Page as the main hub for your Instagram Ads.
This means your Facebook Page will represent your ads on Instagram. Just keep in mind, your business Page details will show up on Instagram if you go this route.
If you prefer to keep those details private, you can link an Instagram account to your Facebook Page or opt out of having your Page ads show up on Instagram altogether.
How to Run Instagram Ads using Facebook Ads Manager?
Running Instagram ads through Facebook Ads Manager is like navigating a familiar territory if you’ve already dabbled in Facebook ads.
But fear not, even if you’re new to this, I’ve got your back with a step-by-step guide:
- Set Up Your Ad Account: First things first, you need to create an ad account in Meta Business Suite. Log in, go to “Business Settings,” then “Ad Account,” and either claim an existing one or create a new one. If you’re working with a team, set up roles for them too.
- Design Your Instagram Campaign: Think of your campaign in three levels: campaign, ad sets, and ads. Start by choosing your campaign’s objective. Whether it’s brand awareness, driving traffic, engagement, or sales, Meta offers options to match your goal. Follow Meta’s suggestions if you’re new, but feel free to tweak later.
- Create Ad Sets: Within your campaign, create ad sets tailored to your audience. Define your target audience based on demographics, interests, and behaviors. You can use custom, lookalike, or saved audiences. Consider broadening your options to capture potential customers effectively.
- Craft Your Ads: Now comes the fun part – creating your actual ads. Choose from different formats like photo, video, carousel, collection, or AR ads. Each format serves a different purpose, so pick the one that aligns with your campaign goal. Remember to keep your copy clear, highlight offers, and use visuals that resonate with your audience.
- Track Performance and Tweak: Once your ads are live, monitor their performance closely using Facebook Ad Manager. Customize your reports to focus on the metrics that matter most to you. Use the insights to refine your future campaigns and achieve better results.
By following these steps, you’ll be on your way to running successful Instagram ad campaigns using Facebook Ads Manager. Happy advertising!
Is it a Good Idea to Run Ads on Instagram without an IG Account?
Running ads on Instagram without having an Instagram account can be a good idea depending on your goals.
If your company is already running paid campaigns on Facebook, it’s easy to extend them to Instagram and potentially see results there too. It makes the process smoother and can drive good outcomes.
However, there are some downsides. You might miss out on people who want to follow your account. Sometimes, people see an ad and want to stay connected by following the advertiser, but if there’s no associated account, they can’t do that.
In my experience, Instagram campaigns haven’t been as successful as Facebook ones. But if your campaign fits well with Instagram’s audience and you don’t have an organic strategy for Instagram, it’s worth giving it a try to see if it works for your brand.
Conclusion
In conclusion, whether or not you need an Instagram account to run ads largely depends on your preferences and goals.
Instagram ads offer a visually appealing way to reach potential customers and expand your brand’s reach. You have several options for running ads on Instagram, including using Facebook Ads Manager or linking your Facebook Page to an Instagram Professional Account.
While it’s not necessary to have an Instagram account, having one can offer additional benefits, such as easier ad management and the ability to build a following directly on the platform.
However, if you’re already running successful campaigns on Facebook and prefer to keep your advertising efforts centralized, running ads on Instagram through Facebook can still be effective.
Ultimately, the decision boils down to your specific marketing strategy and objectives. Experimenting with Instagram ads, whether with or without an Instagram account, can provide valuable insights into reaching and engaging your target audience across different platforms.
So, don’t hesitate to explore your options and see what works best for your brand’s advertising needs. Happy advertising!
